Why Most Brands Don’t Last
When I first started in eCommerce, I thought success came from finding a winning product and scaling it as fast as possible. And for a while, that worked. But I kept seeing the same pattern. Brands would spike, make money, and then disappear just as quickly. At first I thought it was bad luck or […]
The Obsession With Paid Media
When most people get into eCommerce, the first thing they focus on is ads. How to run them, how to scale them, how to find a winning creative. I was the same way at the start. Paid media feels like the lever that controls everything. You turn it on and traffic comes in. You increase […]