Why Clarity Is One of the Most Valuable Business Skills
When people talk about business success, they usually focus on strategy, sales, marketing, or leadership. Those things matter, but over the years I have come to believe that one skill sits underneath all of them. That skill is clarity. The longer I have been building companies, the more I have realized that many business problems […]
In the Beginning, I Did Everything
When I first started building online businesses, I was the operator behind everything. I built the websites, handled customer issues, tested products, managed ads, dealt with suppliers, and solved every problem personally. At the time, that felt normal because when you’re starting from nothing, you don’t really have another option. You wear every hat because […]
Why Most Brands Don’t Last
When I first started in eCommerce, I thought success came from finding a winning product and scaling it as fast as possible. And for a while, that worked. But I kept seeing the same pattern. Brands would spike, make money, and then disappear just as quickly. At first I thought it was bad luck or […]
The Obsession With Paid Media
When most people get into eCommerce, the first thing they focus on is ads. How to run them, how to scale them, how to find a winning creative. I was the same way at the start. Paid media feels like the lever that controls everything. You turn it on and traffic comes in. You increase […]